Sell Yourself at Your Next Job Interview
Posted on 11/13/2017
We’ve all been there before. You sit across the table from a potential employer, nervous but hopeful that you do well enough to be considered. They ask you a question, and suddenly your mind goes completely blank. Why would you be a good fit for this job? What are your biggest strengths? For some reason, you can’t seem to think of any.
Interviewing with potential employers can be a daunting, and even slightly terrifying, task. Especially if it’s a job you’re incredibly interested in, the interview process can be overwhelming. Luckily, there are ways to make the process go smoother. Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.
1. Know your audience.
Look up information about the company online, and then bring it up during the interview. This will (1) give you points to connect with your interviewers on, and (2) show that you care enough about the job to put in a little extra effort. When you know your audience, you’ll feel more comfortable talking and building a relationship, rather than trying to sell yourself to people you barely know.
2. Market your brand.
The most important part is recognizing your own character strengths and then playing those up as your brand. Be sure your outfit is inline with the image you want to portray, along with your resume, cover letter and business card. Every aspect of yourself should demonstrate your brand and who you are throughout the interview.
3. Be a solution to a problem.
4. Show your stories.
Whether you’re still looking for a job or are happily employed, it’s never too early to learn how to nail an interview. Try out some of these marketing tactics at your next job interview and sell yourself to a potential employer.