How to Maximize Your Engagement on LinkedIn
Posted on 08/28/2017
As a business professional, you’ve probably heard about LinkedIn. You know it’s a social networking platform that’s great for networking and connecting with other business professionals in your field, outside of your field or companies and jobs you may be interested in. You probably have a personal profile—you might even have a business page.
But there’s just one thing you can’t figure out: how to get people to actually connect with what you’re putting on LinkedIn. You share articles and thoughts, with little to no response rate. How can you drive natural interaction through your LinkedIn page and foster relationships? Today, we have some tips on how to maximize your LinkedIn engagement.
1. Share interesting articles.
Share articles related to topics like these and watch as comments, likes and shares come flooding in. Whether or not these articles are written by you personally, your small business blog or a top company is up to you, but sharing valuable content with others is a great way to get your engagement up and going.
2. Analyze, don’t just report.
For example, if an article says, “5 Ways to Use Guerrilla Marketing,” mention an example of guerrilla marketing you’ve seen recently. When you connect the article with yourself and your followers, you’re more likely to drive engagement on the post.
3. Post often.
Of course, don’t oversaturate, and don’t post worthless content. But, do make an effort to really be active on the site and provide consistent value to your followers’ feeds.
4. Post at the right time of day.
Instead, post during “busy” times for social media—morning, lunch hour and evening time are all great options when users will have some downtime to check their feeds. Using a scheduling tool for LinkedIn is also a great option to have content regularly scheduled, without having to try and remember to post during these specific times.
5. Share video.
Now that you have a LinkedIn account, it’s time to start engaging with it. Use these tips to grow your follower base and expand your network of relationships.